Info Seputar SEO - The-Seokiller.blogspot

Search engine optimization (SEO) and Search engine marketing (SEM) are becoming more recognized form of online advertising for ever-growing number of companies. Over 12 billion dollars will be spent this year in the United States alone. In Australia this figure is close to 90 million dollars. Many big companies like for example Procter & Gamble are cutting back on their TV ad spending, and increasing funds for Internet brand building. The main challenge for SEO companies is to ensure that the websites of their customers are appearing first in the search engine results when certain keywords for products or services are requested. However this will become increasingly difficult as more companies will enhance their websites to compete for top search results.

According to internal Microsoft research over 50 percent of online queries go unanswered on search engines. To address this issue Microsoft intention is to to launch MSN Book Search. This will greatly improve finding the exact information including the content from the books, academic materials, periodicals and other print resources. The idea of a book search in not new, since Google started its own Google Book Search called Library Project many months ago. This has created already some controversy and has provoked lawsuits by publishers and writers. It will be a battle for Microsoft as well, to achive its goal in creating more relevent search results.

According to recent search engine rankings conducted by ComScore Networks Google accounted for 37.3% of searches (up 1.2% from July 2005 search engine rankings), Yahoo! had 29.7% of the search engine traffic, followed by MSN 15.8% , AOL Search 9.6% and Ask Jeeves 6%. Google is also recognized as the best news search engine, most SEO and webmaster friendly search provider and best search ads provider.

There is a spam blog crusade going out there. And some people are attempting to explore this trend from a commercial perspective creating spam blog directories and generating lots of traffic to their sites where they usually have AdSense or other type of advertising. Just recently I have seen on Technorati big adds about making money from the blog by placing text links. So what is a spam blog? I guess it is all about where do we draw the line? It would be similar as a question: at which point a man who starts to lose hair becomes a bald man? Sorites paradox again.
For me one of the examples of spam blogging is what bloggers are doing with the keyword "failure". It is an old story I admit, but it will not go away. So, are we going to call all the tens of thousands of bloggers link spammers? I am not here to judge that. And I think that the First Amendment does guarantee freedom of speech and the freedom of links we can have on our blogs. And for those who don't like the results, they most likely missed out on this special sort of voting.

I share belief with Terrence Gordon from Performance SEO that Search Engine Optimization will become more of a controlled environment and less of a "wild west" as more companies realize its value and start investing larger sums of money. In his recent interview he has been discussing the value of a page rank, integrating Flash into SEO projects, Google sandbox, SEO competitions and return on investment that companies are receiving from Top Rankings in the search engine results. To view the entire interview see Google Blogoscoped.

The ongoing pursuit by Google for greater relevance in search engine results has been shown in Patent filing #20050071741 - Information Retrieval Based on Historical Data. From now on Google algorithm will analyze the history of your web pages and the history of links to your website. All the information gathered will be used to determine relevance. If you want to prevent your website from disappearing in search results you need to create new content on existing pages and keep adding new web pages.

The following is an excerpt from Infoworld.com

What are some basic SEO principles?

A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites, Thurow says. The three building blocks of such a site are:

-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mountain bikes, that term should be everywhere -- in page headings, navigation buttons, photo captions and the like.

-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it.

-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.

Why should a company bother to use SEO if it can buy pay-per-click ads?

A company can always buy pay-per-click (PPC) ads on search engines. These ads appear whenever users query specific keywords. However, JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. So while PPC ads can complement organic search results, particularly when doing seasonal promotions, they are no substitute.

How much should a company expect to spend on SEO consulting work?

It depends on the size of the Web site and the condition it's in, says Chris Winfield, president and cofounder of search engine marketer 10e20. Most of his company's clients sign up for a year's service, paying between US$5,000 and $15,000 per month, plus sometimes an initial, one-time fee, he says.

What should CMOs look for when evaluating SEO consultants?

In addition to checking the obvious -- references, expertise and resources -- it's critical to hire a consultant who abides by a search engine's SEO guidelines. Avoid search engine marketing firms that offer to elevate rankings for a low, one-time fee, since the only way to legitimately guarantee top positioning is with a PPC ad. Unscrupulous firms typically try to trick search engine spiders by employing so-called black hat techniques, such as stuffing a Web site with hidden keywords. When a search engine detects such a trick, it will ban the site from its index. Then no amount of SEO will make it appear.

When searching the Internet one can find lots of optimism there. Google reveals about 74,400,000 results for the word Failure and about 201,000,000 results for the word Success. Perhaps this is why
I am so attracted to the Internet. I just wonder how many times the word success has been used to try to trap some of us into all those fraudulent business schemes.
Searching for failure Michael Moore website is at number two position. I wonder will MichaelMoore.com ever get to be number one in this fun SEO game?

Advanet is conducting an entry level seminar in Brisbane, Sydney and Melbourne January 23-26 about search engine optimisation SEO. Subjects covered are:
Brand development online, strategic web marketing plan and how to leverage SEO to build your brand online.
Making your company products and services visible on the Internet searches.

In this one hour seminar you will find out how SEO will improve search engine results for your products and services so you can attract new customers by improving your website visibility.
Who Should Attend?
Those interested in learning how to improve their website in the search engines results.
Marketing directors and sales managers who want to get their websites to be found online.

If you would like more information about how WE can help your company with SEO services and building your brand online please email us at cs@wonsearch.com with your most important keywords list. One of our SEO experts will take your keywords list and refine it for better results, evaluate your competition and provide you with the strategic web marketing plan customised to suit the requirements for your business needs. We look forward to hearing from you.

Many of us know by now that to find the inbound links to a website we can use the Google link command as follows: link:www.yourdomain.com. However as of late only less than 10% of inbound links is reported by Google. There is lots of speculation about why is that, but no one knows the full answer yet.
To find a better answer to links question use Yahoo link command linkdomain:www.yourdomain.com or MSN link:www.yourdomain.com and this will give you a better understanding of your link popularity.

With Google Print and Amazon Search Inside the Book you can have limited full text and full image access to hundreds of thousands of books. However there are limits to what you can do with this information. You are unable to save or print or copy and paste the scanned pages from books. Google started also the Library Project where it works with several major libraries to digitize their collections and make them searchable on Google Print.

Nerds On Site Inc. has announced that their current online hit counter service will be discontinued due to the old code which is not efficient enough to handle over million hits per day. The new hit counter web application will be significantly upgraded and be available online by May 9th. When the online visitor counter, which is on my site as well shows: "? online" it means that the web application is offline due to heavy traffic.

Updating this post in 2006 I would like to add that subsequently I have replaced the online visitor counter with the one from www.fastonlineusers.com.

Internet is gradually becoming a billboard for Google's ads. Like it or not, it will stay that way. And as long as advertising revenues are helping small web publishers it is a positive outcome for most of us. Since March 2005, Google allows to "accurately disclose the amount of Google's gross payments". If you wonder how much other websites and blogs are making from Adsense you can visit AdMoolah.com and query its earnings database. And consider to view the story in USA Today on: Google's AdSense a bonanza for some websites.

Google created the sandbox new website filter starting in March, 2004. The main reason was to stop spam related websites from adding large number of purchased links, to achive high rankings for their keywords from the date of launch.

Yahoo Search engine will supply hardware and other resources to the Wikimedia Foundation Inc. to support that nonprofit organization's free Wikipedia online encyclopedia. Yahoo Search also will feature abstracts of Wikipedia content at the top of relevant search results in the form of shortcuts, which are either factual information or links to factual information. Yahoo's shortcuts are intended to give the answers right on the search results page, so users don't have to browse away to other websites for the desired information.

Blogs are achieving much higher search engine rankings than most websites from the same business sector. As an example when you type in Google the two word phrase business world you will see that blog www.blogbusinessworld.blogspot.com ranks # 5 out of 439,000,000 results, just few positions behind BBC News. We could debate of the importance of the search results but the fact is there are many far wealthier organizations, with expensively designed traditional websites, ranked behind that blog. And as everyone knows higher traffic to the blog or website equals higher sales revenue.

Search Engine Marketing Training has been launched from January 2005. It is the first SEO learn by doing course in Indonesia and is available by email for other countries. It offers tutored and online self-study courses in search engine marketing and optimization. The curriculum covers the subjects in SEO, SEM, PPC advertising, keyword research, link-building, and website usability.







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Your website search engine position will improve by enhancing the meta tags, title and document text. Increasing your website
visibility is our main goal which can be achived by following the
SEO Best Practice.

Considering the increasing complexity of search engines algorithms below are some of the factors, which play a role in website visibility:

Age of the website
Age of content on the website
Length of time domain has been registered
Google Pagerank (Only used in Google's algorithm)
Depth of document in site
Incoming backlinks and anchor text of incoming backlinks
Frequency of content: regularity with which new content is added
Age of link and reputation of linking websites
Website hosting uptime
Whether the site serves different content to different categories of users
Broken outgoing links not rectified promptly
Citations and research sources
Unsafe or illegal content
Uniqueness of the content
Quality of HTML coding, presence of coding errors
Rate of document addition or change
Rate of removal of incoming links to the site
Actual click through rates observed by the search engines for
listings displayed on their SERPs
Text surrounding outward links and incoming backlinks. A link following the words "Sponsored Links" could be ignored
Hand ranking by humans of the most frequently accessed SERPs
Semantic connections of hosted documents


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