Myths about SEO

In the recent interview Laura Lippay, SEO Program Manager for Yahoo has been expressing concern about lack of education in the area of search engine optimization techniques. Quite often SEO propaganda headlines does not match with good skills and improved search engine results. Those are her words: "There always seems to be a lot of stuff going around that just does not have real proof to back it up. I do not really believe any of it until I can test it for myself. A lot of site owners, seem to think that all they need to do for SEO is slap a couple of keywords in a browser title and an H1 tag on their page and they will see results. The lack of education of SEOs and non - SEOs alike is disheartening sometimes. We still have a lot of work to do on the education front."