SEO and Journalism

11:11 PM
How to give your post or an article search engine friendly title? That is the question which some journalists and bloggers are considering. The New York Times in the recent article This Boring Headline Is Written for Google is elaborating on how to attract search engine spiders and do not bore readers at the same time. It will be a difficult act to balance.
"The news media are gingerly stepping into the field of SEO. It is a booming business, estimated at $1.25 billion in revenue worldwide last year, and projected to more than double this year. SEO seems to be an endless chess game. The optimizer wizards devise some technical trick to outwit the search-engine algorithms that rank the results of a search. The search engines periodically change their algorithms to thwart such self-interested manipulation, and the game starts again."

Online Advertising

8:14 PM
Are you tired of online advertising? Most people would agree that everywhere we look we find so called - efficient targeted online ads, and there are just too many of them. So why if everybody is very tired of all the ads, the website which is full of them and having no other content at all, receives 25,000 unique visitors every single hour? I am referring here to Million Dollar Homepage designed by Alex Tew, a 21-year-old business student from England. If you are not quite tired of online ads you can find his website easily.

SEO Marketing Boom

8:27 PM
Search engine optimization (SEO) and Search engine marketing (SEM) are becoming more recognized form of online advertising for ever-growing number of companies. Over 12 billion dollars will be spent this year in the United States alone. In Australia this figure is close to 90 million dollars. Many big companies like for example Procter & Gamble are cutting back on their TV ad spending, and increasing funds for Internet brand building. The main challenge for SEO companies is to ensure that the websites of their customers are appearing first in the search engine results when certain keywords for products or services are requested. However this will become increasingly difficult as more companies will enhance their websites to compete for top search results.