Search Party News Article

9:54 PM
Advanet has been mentioned in the Fairfax Business Network article which deals with SEO business in Australia. Three leading search engine marketing companies have been selected by a journalist from the Sydney Morning Herald to provide the advice and opinions about the current state of the Internet marketing game.
The extensive news article covers advice on search friendly aspects of the web design and how to achieve higher placements on search engines. To add some spice to rather technical SEO subject, speed dating company has been chosen as a case study. And for those who want to stay incognito, there are also hints about how to disappear from the search engine results. I guess most of us will want to do just the opposite, so I encourage you to read Coming to the aid of the search party.

SEO and Journalism

11:11 PM
How to give your post or an article search engine friendly title? That is the question which some journalists and bloggers are considering. The New York Times in the recent article This Boring Headline Is Written for Google is elaborating on how to attract search engine spiders and do not bore readers at the same time. It will be a difficult act to balance.
"The news media are gingerly stepping into the field of SEO. It is a booming business, estimated at $1.25 billion in revenue worldwide last year, and projected to more than double this year. SEO seems to be an endless chess game. The optimizer wizards devise some technical trick to outwit the search-engine algorithms that rank the results of a search. The search engines periodically change their algorithms to thwart such self-interested manipulation, and the game starts again."

Online Advertising

8:14 PM
Are you tired of online advertising? Most people would agree that everywhere we look we find so called - efficient targeted online ads, and there are just too many of them. So why if everybody is very tired of all the ads, the website which is full of them and having no other content at all, receives 25,000 unique visitors every single hour? I am referring here to Million Dollar Homepage designed by Alex Tew, a 21-year-old business student from England. If you are not quite tired of online ads you can find his website easily.