Chief SEO Speaks

8:28 PM
On a recent SES London conference Matt Cutts who is a software engineer and the head of the Google's webspam team has shared his vision for Google in a keynote interview. According to Matt the main theme for Google in years to come will be personalization and localization. The ambition is to organize the world information and store data at Google with Gmail and other tools. Matt was also asked about the spam issue: "Matt answers: There was this guy who claimed there is no way his cloaking could be detected because he used “super duper” cloaking. His “super duper” cloaking had pages name “Doorway-Page-Alta-Vista”, my mom could detect that." And more about the definition of spam: Matt: That can be tough. Litmus test: what was the intent and how was it done. Spammy techniques – sneaky java scripts, techniques that are use help to determine the intent. Measuring how happy users are is important. Spam can be defined as noise, noise from your signal. Off topic spam – you type in your name and get porn. That is not in anybody’s interest. Cookie cutter sites that don’t add any value – 50 sites that there’s no diversity. No value add for the customer. There are definitely shades – some are more serious and some less." Matt was also asked about his favorite Non-Google tool. Yahoo site explorer was the answer.

SEO and Public Relations

4:36 PM
John Andrews and Todd Malicoat in their recent posts have attempted to describe 16 reasons why people hate SEOs. I think it is very funny insight about what SEOs struggle with on a daily basis. Expert SEO not only makes you feel really stupid but is a Scary Thing too. "Your Expert SEO comes in and immediately everyone can see she knows her stuff. And your stuff. And his stuff. And that guy's stuff. Nobody is safe. This SEO person seems to hold a very broad yet very, very advanced expertise *and* is one of the most creative people you have ever met. This is scary." And about sacred cows "In fact, SEO Experts know that Sacred Cows make the best hamburger. Your SEO Expert says sell the cows and buy a few plastic cows to put out on the lawn at Christmas." Find out more about 16 Reasons People Hate SEOs.

Thoughtful Comments

10:34 PM
Thoughtful comments on a subject of the post may benefit your blog in more ways than one. If your comment is well-written the blog owner will follow it keenly. Adding questions in comments may enhance the post and start a longer discussion which will lead to clarification of the main subject. Your comments will also add quality back links to your blog which in turn will make your blog more visible on search engines. By adding comments bloggers feel encouraged to continue with their writing. On the other hand authors of nuisance comments know what they are doing. And their strategy never goes a long way, since they will be ignored at best or simply deleted and forgotten.